Let’s be honest—if you roll into Surf City, USA and don’t stroll down the legendary Huntington Beach Pier, did you even really visit? This iconic SoCal spot is the beating heart of HB and one of the most photographed places on the West Coast. Stretching 1,850 feet into the Pacific, it’s one of the longest piers in California and packed with history, views, vibes, and energy that screams beach-town magic. Whether you’re here to people-watch, snap pics of gnarly waves, or soak up a perfect sunset with a fish taco in hand, the Pier's got you covered on every front.

• 🏄‍♂️ Front-Row Seat to Epic Surfing – This isn’t called Surf City for nothing. The waters next to the pier are home turf to some of the best surfers in the world, especially during the US Open of Surfing every summer. Even on a random Tuesday, you’re bound to catch local legends shredding waves like it’s no big deal. Grab a coffee, lean on the railing, and watch the show—it never gets old.

• 🌅 Sunsets That Hit Different – When that golden hour rolls in, the whole pier lights up in hues of orange, pink, and purple. Whether you're solo with headphones on or on a date with your beach crush, that end-of-the-pier view? Straight-up magical. Pro tip: walk all the way to Ruby’s Diner at the end (yeah, that cute 1950s-style one) and order a milkshake to go with that view.

• 🎣 Fishing Without a License – Yep, you read that right. The HB Pier lets you fish for free—no license needed. Bring your rod or grab some bait from Let’s Go Fishing, a tiny tackle shop right on the pier, and try your luck at hooking up halibut, perch, or even mackerel. Just don’t forget your sunscreen and maybe a bucket to stash your catch.

• 🍔 Eats, Treats & Coastal Bites – Start your day with killer espresso at Philz Coffee, grab tacos at Duke’s (named after surf legend Duke Kahanamoku), or go all-in with a classic American burger at Ruby’s. And yes, the smell of kettle corn wafting through the ocean breeze? Totally irresistible. You’re welcome.

• 🎶 Street Performers & Beachfront Buzz – The energy around the pier is electric. You’ve got local musicians playing acoustic jams, skaters doing tricks at HB Skatepark, and beach volleyball games goin’ strong till sunset. It’s a non-stop vibe check, in the best way possible.

• 🛍️ Nearby Shops & Coastal Drip – Cruise down Main Street just off the pier for a little retail therapy. You'll find everything from surf brands like Rip Curl and RVCA to chill local boutiques slingin’ beachy threads, handmade jewelry, and salty souvenirs. Great place to refresh your beach ‘fit.

• 🚴‍♀️ Rent a Cruiser, Ride the Coast – Hop on a beach cruiser and pedal your way down the Ocean Strand, a 10-mile bike path that hugs the coastline. It’s an easy ride and lets you explore the beach scene at your own pace—plus, it’s a total photo-op playground.

• 📷 Instagram Gold at Every Corner – The wooden planks, lifeguard towers, crashing waves, and those oh-so-Socal sunsets...every frame is pure fire. If your camera roll isn’t full after this visit, you did it wrong.

🚗 Cruising to the coast? Do it right with a ride from Alf X Car Rentals. Whether you’re exploring beach towns, hitting up taco joints, or chasing sunsets down the PCH, we’ve got the wheels to make it epic. Snag your ride now at 👉Alf X Car Rentals or call us at +1 714-276-8555—your HB adventure starts the second you hit drive.